Overture and Google

The story of Bill Gross and Overture is one of the most interesting stories in the book in my eyes. Gross was the one that really figured all of this out but Google are the ones that are making billions off of his idea. Gross obviously has done fine for himself but he is still the one that really figured out this multi billion dollar industry, he just couldn't put all the pieces together.

It reminds me of the Microsoft/Apple backstory a little bit in the sense that Google more or less stole his idea, made it theirs, and made it work. Gross is by no means failing and he has been plenty successful, I just think it's crazy that he made all of it happen and no one remembers him, Overture, or GoTo.