Thoughts of the The Search

I finally made it back from Toronto and have internet access. This is my first post!! Every time I log on to blogger to write a post, I sit here staring at the screen trying to figure out how I really feel about the book....Maybe it was because I was still in the first half of the book, which was very hard to get through for some reason.

The opening was great and I had a few laughs becasue his opening briefly explains how Google knows everything about America. He had me fooled that the book was going to be a quick awesome read. However, the first half book was a little boring to me. The sections discussing "Who, What, Where, Why, and How(Much)" I felt was the worst part of the book. It may be the fact that I am not really that interested in how the search works. I just need to know that it works!

Chapter 3 "Search Before Google" was a little better than the chapters before. It makes since that he should write about the search engines before Google. I never knew Archie, WebCrawler, and Alta Vista ever existed. It was educational, but as I was reading, I kept thinking "When his he going to get to Google?"

The book started to kick up and get intersting when he got into the history of Yahoo and GoTo.com. Bill Gross was a very interesting and important person as far as Search but I think he didn't get enough credit because Google kind of stole his shine. Of course Google takes his idea of the pay per click later when the NASDAQ crashes.

At the end of Chapter 5 had a feeling that Gross's new search idea "SNAP" may have been the begging of "Bing."

The second half of the book was great. It starts to heat up when he tells the success story of Google. the success story and history really does explain why Google became on top. the wanted things their way or no way. everytging they did had some type of buzz, whether it was good or bad. Hey at least people were talking about it. In a way the rest of the book gave me this feeling the Google is a company that is cocky high on itself. Google has become a "house hold" name. when we speak to our friends and family and we are not familiar with the topic, we simply say "Google it." Since when did a company become a VERB? After the Google search engine was established!!